No ​7: ​Protect ​and ​Perfect ​Serum

Can ​No ​7 ​really ​get ​rid ​of ​and ​prevent ​wrinkles? ​We've ​put ​it ​under ​our ​skin ​care ​microscope to ​find ​out.

  • WR By: Wrinkle Report Beauty Advisors
Editor’s Rating:
3.4 / 5.0
No 7 Protect


  • Contains ​antioxidants ​which ​fight ​free ​radicals
  • Formula ​includes ​peptides ​which ​help ​fight ​wrinkles
  • Works ​well ​as ​a ​primer ​before ​applying ​makeup


  • Some ​find ​the ​product ​to ​be ​greasy
  • Contains ​2 ​active ​anti-aging ​ingredients, ​last ​on ​the ​list
  • Contains ​parabens ​and ​phenoxyethanol
  • Breakouts ​reported ​in ​those ​with ​oily ​or ​combination ​skin

Overview: The Spectacularly Spectacular (...Or So They Say)

No 7 Protect and Perfect Serum is a supposedly "clinically proven" serum which promises to supercharge your skincare regimen. But it isn't the first generation of this particular product. According to the manufacturer, their formula has recently been re-engineered to improve upon its already "spectacular" anti-aging effects. No 7 promises not just to fade your blemishes, but to also protect against wrinkles and other signs of aging.

How valid are these claims, though? Pretty much every single wrinkle cream insists that it is THE product which can eliminate current wrinkles, prevent future ones, and keep you looking younger for longer. But not all creams and serums are telling consumers the truth. Our review aims to take a close look at No 7's claims to see if this serum is a purchase worth making.

A Closer Look: Is it 100% Safe? Not Necessarily

No 7 serum contains two anti-aging peptides, which pretty much comprise all the active ingredients worth mentioning in the formula. The only other good ones are retinyl palmitate, which isn't known to yield meaningful results on its own, morus alba leaf and ginseng root extract. The latter two are powerful antioxidants. HOWEVER. Note that these ingredients are the furthest down the list. The two peptides, which are really the only ingredients that would make much impact at all, are the LAST 2 on the list.

Editor’s Note
A ​serum ​can ​also ​be ​used ​as a ​makeup ​primer.

Along with their short list of active ingredients, there are also many problematic ingredients as well. Some of those are methylparaben, ethylparaben and phenoxyethanol. These are chemicals you do not want to be putting in, or on, your body. That right there was enough to make me want to stay away from this serum. Because of the inclusion of these increasingly suspect chemicals, I would not categorize the No7 Protect and Perfect Intense Beauty Serum as officially "safe to use."

Customer reviews on No 7 are mixed. Some seem to be positive. Other customers complain about its "greasy feel", the small size of the bottle, and being unsure whether it's working or not. Those who like the serum praise how effective it is as a primer base before putting on their makeup.


  • Product ​contains ​peptides ​which ​work ​to ​target ​wrinkles.
  • Includes ​antioxidants ​to ​help ​fight ​free ​radicals ​and ​prevent ​damage.
  • Customers ​say ​it's ​a ​good ​primer ​base ​for ​applying ​makeup.


  • Some ​customer ​reviews ​complain ​that ​it ​is ​too ​greasy.
  • It ​only ​has ​2 ​real ​anti-aging ​ingredients ​which ​are ​last ​on ​the ​list.
  • You ​can ​only ​buy ​small, ​1 ​fl. ​Oz. ​bottles.
  • It ​may ​cause ​breakouts ​for ​people ​with ​oily ​or ​combination ​skin.

Conclusion: Problematic, Anti-Climactic

As far as I can tell, No 7 Protect and Perfect Intense Advanced Serum leaves a lot to be desired. The fact that it is a good primer for applying makeup is a definite plus. But beyond that, this serum has too many problems that would make me want to stay away from it.

You'd think the peptides would make a difference in the appearance of wrinkles, but more than a few customers said that it didn't. Also, if you have oily or combination skin, you're going to want to use this formula sparingly to avoid breakouts.

But guess what? I've found plenty of wrinkle creams and serums that are reliable. And I've written about them in our reviews section.


Senior Editor & Skincare Expert

Rebecca Austin is a well-established aesthetician with over 20 years experience in skincare. She has researched over 5,000 products over the past decade, striving to help her readers fine-tune their skincare routine so they can get the results they want.


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